August and everything after
Growing and monetizing a web property in the age of AI
Welcome back readers to the August edition of Ratlinks that touches on:
The Hollywood Strike
AI advertising
STRIKE TWO
On July 13 at midnight Hollywood's actors joined the already striking writers union after the actors union and major Hollywood studios failed to reach a new contract.
The Hollywood strike is a walkout by members of the Writers Guild of America (WGA) and the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA). The WGA is the labor union for most working writers in Hollywood. The SAG-AFTRA union represents 160,000 film, TV, and radio actors.
The strike is pushing for higher residual payments on streaming platforms, limiting and overall protections from artificial intelligence such as how actors' likenesses are used as well as better pay and working conditions.
With the strike in effect, U.S. film and scripted TV show production has come to a standstill, As a consequence, our screens will be filled with a slew of game shows and easily-produced content, leaving the premieres of eagerly anticipated shows in the shadows.
An unexpected consequence of the last strike in 2007-2008 was at the time the surprising rise of reality TV.
This new era of TV created new stars like Donald Trump. His first reality The Apprentice'—had been canceled due to low ratings numbers. Now with a Hollywood strike Trump got another shot with “The Celebrity Apprentice” filling television slots originally meant for popular shows like 'Scrubs' and 'The Office'. This version broadcasted wider and more captive audience due to lack of alternate options, became aware of Donald Trump “playing” a dynamic businessman—an image he adeptly crafted which can be pinpointed as starting in motion an unlikely path leading to a single term as the President of the United States.
If the last Hollywood strike helped a reality star become president. The current strike could lead to the rise of TikTok and Instagram stars crossing over into traditional media or more likely traditional media being replaced by user-generated content.
It is also possible that without human labor, AI takes a larger role in Hollywood from helping craft scripts to generating short and long form content. While AI tech is not perfect yet, it is rapidly evolving.
We may be on the precipice of a massive sea-change across industries, where products are built AI-first to provide tailored experiences for specific use cases. From assisting with menial task to generating something that is new but also familiar.
I’LL HAVE WHAT SHE’S HAVING
reheat.ai’s vision is to transform every meal into a personalized culinary adventure. We strive to empower food enthusiasts, regardless of their dietary constraints, to confidently craft, adapt, and enjoy meals that satisfy their unique palate, promoting inclusivity and creativity in the kitchen.
THAT SOUNDS GOOD
Discover the magic and ease of crafting innovative and flavorful recipes with reheat.ai
Our unique platform offers a blend of technology and taste, utilizing AI to help you bring any recipe to life, and then remix it as you please.
But that's just the tip of the iceberg. After creating or remixing your first five recipes, we invite you to unlock unlimited culinary potential with our exclusive culinary access pass. Now you're no longer just making meals - you're designing a gastronomic adventure tailored just for you.
Granting you access to limitless recipe creation and remixing, letting you experiment freely in your kitchen.
But wait, there's more!
Our personalized cookbook feature, you can curate your own collection of favorite dishes that appeal to your unique taste buds and honor your dietary preferences. Swap ingredients, cater to gluten-free diets, or make a traditionally non-kosher dish kosher - the sky's the limit!
With reheat.ai, your kitchen becomes a place of endless exploration, your plate a canvas of creativity, and your every meal a testament to your unique culinary prowess.
So why wait? Embark on your gourmet journey today.
Let the art of eating be the joy of cooking with reheat.ai.
TELL YOUR FRIENDS TO GET WITH MY FRIENDS AND WE CAN BE FRIENDS
Are you an influencer with a love for cooking and a desire to connect with your followers in a revolutionary way? Then reheat.ai is the partner you've been searching for.
With reheat.ai, you don't just create a dish - you engineer a culinary masterpiece that can be tweaked and personalized indefinitely. Your followers can then take your creative base and remix it to add their own personal flavor.
Perhaps the most exciting feature: Simply input a link to a cooking video from platforms like YouTube, and reheat.ai will transform that visual experience into a neatly tailored, easy-to-follow recipe. Encourage your followers to make or remix your dish allowing them to engage with you and your culinary creations in a whole new way.
Generate fresh content inspired by your followers' unique remixes, fueling a synergistic cycle of creativity. With reheat.ai content creation becomes not just a solitary pursuit but a collaborative celebration of shared tastes and culinary exploration.
The cherry on top: reheat.ai offers influencers a platform that can be not just creatively gratifying, but also financially rewarding.
You stand to earn via advertisements displayed not only on your recipe page, but also from any remixes, the inspired spin-offs of your own creation. Plus, extending your earnings potential, any product recommendations within your recipes could serve as lucrative affiliate marketing opportunities.
reheat.ai is a way to turn your culinary passion into a thriving income source.
Interested in becoming a reheat.ai influencer?
Use reheat.ai to generate at least three recipes
Record a short video of you making or eating one of your recipes
Post on social telling your audience about your dish. Ask them to visit reheat.ai to remix the recipe and to post their own video, tagging you of course.
Pick your favorite remixed recipe and record a follow-up video. Remember you share in the ad revenue of your recipe and all remixed recipe grandfathered from your post.
THERE IS GOLD IN THEM HILLS
reheat.ai and AI monetization
Generic chatbots can struggle because they need to anticipate a vast range of user queries. But when an AI is custom-made for a particular task like cooking, it's not only capable of learning and improving from each interaction, but it also enables the placement of highly targeted ads.
Embedded keywords
With the ability to insert keyword advertisements within specific categories and targeted search results, brands can more precisely reach potential customers. For instance, in a cheeseburger recipe, Kraft could highlight their American Cheese, or Vlasic might showcase their pickles. Offering embedded product coupons alongside this service can drastically increase conversion rates, elevating user experience and positively impacting sales results.
Click and Collect
reheat.ai can also integrate with click-and-collect. With a simple click on an affiliate link, users are directed to a local store's website to buy the ingredient or product for later pick-up. This not only saves shopping time but also creates a seamless bridge between the digital and physical worlds.
Affiliate
Revenue can also be generated from affiliate links that can be integrated seamlessly. When a recipe is generated, relevant products or ingredients can be associated with affiliate links. For example, if a recipe calls for a blender or a special kind of olive oil, the AI can automatically attach an affiliate link with those ingredients.
Scenarios like “Click here to purchase the recommended blender for this recipe” or “Buy this olive oil from our trusted supplier” make it easy for users to find and purchase the necessary items.
Traditional textbox ads
Traditional textbox advertising can also be used effectively and non-intrusively. If a user is looking at a vegetarian recipe, related vegetarian-friendly product ads could surface in the textbox advertising space. Similarly, a recipe calling for a grill might trigger ads for grill accessories or specialized cooking utensils. This way, textbox advertising aligns with users' immediate needs, making each advertisement both a helpful suggestion and a targeted marketing tool.
Membership paywall
A reheat.ai membership grants you access to limitless recipe creation and remixing, letting you experiment freely in your kitchen. Power users can pay monthly to have access to personalized cookbook features allowing meal tracking, meal prep and recipes curated towards dietary preferences.
The goal is to build a large user base with a longer term goal to eventually convert a portion into a paid user base.
TALK NERDY TO ME
The evolution of online advertising
Online advertising is likened to a massive digital billboard. Companies create ads for their products or services and put them up on this digital billboard—think of platforms like Google Ads or Facebook Ad Manager. The ads could be pictures, videos, or even just simple text.
These platforms then use what they know about their users—like their interests, where they live, and what they usually browse—to show targeted ads. For example, if you're always looking up recipes, you might start seeing ads for cookbooks or cooking tools.
Every time a user clicks on one of these ads, the company pays a fee to the ad platform. This is called Pay-Per-Click (PPC) advertising. The entire point of these ads is to draw potential customers to the company's website, where they can find more information or buy the product.
With AI-generated content, your behavior is different than doing a traditional Google search. Rather than scroll down a page to select a link one specific answer is providing, disallowing space for targeted ads and sponsored links.
Can you even advertise if you receive a personally tailored answer via a chatbot?
If large-language models replace traditional search how does one monetize that content?
Enter the AI application layer
Data moves across an information superhighway built on a principle known as the TCP/IP stack, this protocol lets your device (phone, computer, etc.) communicate with all the other devices connected to the internet across the world.
Say what?
Compare the TCP/IP stack to the process of mailing a letter:
The Physical Layer is like the postal system's basic infrastructure - the mail trucks, airplanes, sorting offices, and postal workers who transport and deliver the physical mail.
The Network (Internet) Layer is like the postmaster who looks at the addresses on the envelopes and decides where each letter needs to go, based on the geographical location.
The Transport Layer is the process of ensuring the letter gets from the sender's house to the recipient's, even if it must go through sorting offices and in and out of several mail trucks first. This layer checks that the letter was received, undamaged, and in the correct order.
The Application Layer is both the sender who writes the letter and the recipient who reads and understands the letter. Regarding Internet communication, it's the websites, email services, and apps that send and receive data - the applications we interact with directly.
On an AI-driven superhighway:
The Physical Layer remains the same and comprises the hardware components - the servers and GPUs (Graphics Processing Units) - which provide the necessary computational power for data transmission and processing.
The Network Layer (Internet layer) is the cloud platform that hosts the AI systems and manages the data connections. It ensures data is transferred in a safe and efficient manner and acts much like a traffic controller, managing the flow of raw information across servers located all over the world.
The Transport Layer is like the AI's algorithm. It receives the unprocessed data from the Network Layer and begins to make sense of it. The algorithm decides how the data is sorted, categorized, and processed, almost like the AI's thought process.
The Application Layer is the user-facing interface of AI, such as virtual assistants, recommendation engines, or automated email responders. They interact with users, delivering the processed data in a user-friendly way, whether it's answering a question, suggesting a show to watch, or drafting an email.
The speed of AI innovation continues to be rapid. If you made it this far you are the best. Send me your favorite recipe from reheat.ai and I will cook it for you when I see you next.
Enjoy the rest of your August
Awesome read as always Evan!!